Trump Media & Technology Group buys $2 billion in Bitcoin, becoming the fifth largest company to hold Bitcoin
News 2025-07-24
Trump Media & Technology Group buys $2 billion in Bitcoin, becoming the fifth largest company to hold Bitcoin

Trump Media & Technology Group (TMTG), which operates the social media platform Truth Social, disclosed on July 21 that it had purchased about $2 billion worth of Bitcoin (BTC) and Bitcoin-related securities. According to bitcointreasuries data, its holdings have become the fifth largest company, with a total of 18,430 coins.

Two-thirds of liquid assets are invested in Bitcoin

This amount accounts for about two-thirds of the company's approximately $3 billion in liquid assets.

In addition, the company has allocated $300 million for options strategies for Bitcoin-related securities and said it may convert these assets into spot Bitcoin depending on market conditions.

This move is a concrete implementation of its previously publicly announced Bitcoin financial strategy.

In terms of corporate strategies to use Bitcoin as a reserve asset, MicroStrategy, led by Michael Saylor, is considered a pioneer.

In the current regulatory environment that is relatively friendly to crypto assets (virtual currencies), the price of Bitcoin breaking through $120,000 is also an important factor in accelerating this asset allocation. Influenced by the news, the company's stock price once rose by 5%, reaching a high of $20.38; it fell slightly at the close of the market, reported at $19.25, up 3.11%.

Purpose and Prospect of Expanding Digital Assets

Devin Nunes, CEO of Trump Media Group, emphasized that these assets will help the integration of utility tokens planned to be launched in the future by the entire ecosystem of Truth Social.

He also said that this move is also aimed at protecting the company from discrimination by financial institutions. As of the end of 2024, the company still held $776.8 million in cash and equivalents, and has clearly shifted to the field of digital assets since entering 2025.

The company plans to use this part of the assets as a source of income and further use it to acquire more crypto assets. In addition, the company also positioned its Truth.Fi as an important portal for "America First" crypto investment tools.